They Obsessively Cover the Auto Industry So I Don't Have To

AutoBlog.com is one my favorite websites to visit. Their tagline, "We Obsessively Cover the Auto Industry," pretty much sums up exactly what they do; they write reviews, perform tests, and report on news that is prevalent to the automotive world. What I like about AutoBlog, though, is that the articles are written from the perspective of the car enthusiast rather than just a consumer or reporter. The people writing these articles are passionate about cars, so the consumer advice they are giving or news they are reporting on is extremely relevant to them, not just a topic to talk about. The way the articles are written, then, are very different from a column you might find in the newspaper or in a consumer magazine.

One of the sites latest reviews, written about the 2012 Nissan GT-R, is a perfect example of this. First of all, many of you reading this won't know what a Nissan GT-R is. The car made big waves in the automotive world a few years ago when it debuted because of its intense technical engineering and immense performance ability. For example, each engine is tailor-made for its transmission and cannot be used with any other transmission, and vice versa. There are hundreds of other figures and statistics I could go on about, but you get the idea. The typical consumer wouldn't know or care about any of them. But AutoBlog's writers know that their readers aren't the typical consumer and can write their articles with the assumption that, because you're reading this article, you know that the Nissan GT-R is a pretty big deal in the automotive world. They then go on to talk about performance figures (0-60 acceleration, horsepower and torque numbers, etc.) that make the hearts of only AutoBlog's car-enthusiast reader's flutter.